Webinarise Your Whole Company

Webinars are, for most people in FLSmidth, something new — especially external webinars. In this interview we discuss spreading the message of webinars internally. Including the adoption of the webinar tool, challenges in planning and executing them, and how to create a structure around the process.

Trine Jensen
Digital Marketing Specialist & Webmaster, FLSmidth

Trine has a master’s degree in marketing and consumer behaviour and has been working with websites and digital marketing for 10 years covering pharma, engineering and FMCGs.