Building Digital Events for a Loyal and Engaged Community

In this session Christian Mueller illustrates how his company, Online Marketing Rockstars, survived the cancellation of their annual OMR festival, where — under normal circumstances — 60.000 people would have attended.

Christian Mueller
Co-Founder, Online Marketing Rockstars

Christian Mueller is a co-founder of the digital Marketing industry platform OMR and of the programmatic marketing tech company metrigo that was acquired by Zalando in 2015. Prior to founding metrigo he co-founded the performance marketing platform adyard (acquired by Ligatus in 2011). Christian is German and lives with his family and many animals in a rural farmhouse in southern Bavaria.