How To Gain Control Over The Audience Journey with Webinars

Every member of your audience is at a different stage of their (buying) journey with you. Some are prospects, some are customers – but every audience member has different content requirements. It is your responsibility to serve up content and answers to help your audience to move towards, and eventually make a purchase decision.

In this session, Lev Cribb Managing Director of will explain how to use webinars to address audiences at different stages of the buyer journey.

We'll cover how to serve up the right content, at the right time, to the most relevant audience, how to use different webinar formats for different marketing and sales process stages, and how to take your audience on the journey with you and keep them engaged.

Lev Cribb
Managing Director, WebinarExperts

Lev has worked in Commercial Marketing and Technical roles for 25 years, with the last 11 years focused on Webinars and Online Events. Lev is half English, half Dutch, but born and raised in Germany, and with a Russian first name. He now lives in England with his wife and two children.